Did you know that 90% of Americans participate in some kind of social media? Astounding isn’t it? I’m wondering how many of those people really think about the creation of their on-line profiles? I’m teaching this in my class this week. I’m calling it “On-Line Personal Branding.”
What’s that? Well, it works under the premiss that every on-line interaction that you make is the opportunity for future friendships, jobs, and connections. I believe that this is imperative in today’s busy world.
Setting up a solid presence in social media is like setting up a trap. If you do it effectively you can snare people that you want or would like to have in your circles. I don’t mean that in a creepy way. I’m just saying that if you put out your interests and passions, opportunity will simply come to you.
I encourage to analyze your profile picture. What does it say about you? Analyze your posts. Could they help you make a job connection in the future? Question what is it that you want from this on-line time? Then start moving towards circles that truly make you happy and make your life just better.
We all know that social media has its pitfalls, but as a connecting tool it’s pretty amazing.
Go on, take five minutes what do your sites say about you? What kind of people are you attracting? Where do you want to be in five years, ten? Simple steps right now can increase your odds of getting to that point.
Have I analyzed what my own on-line profile? Yes, I have. I’m embraced my foodie writing randomness. I’ve surrounded my on-line presence with really amazing writers. I’ve gotten freelance jobs that made me giggle and pushed me to places that I couldn’t even imagine. I’ve been to conferences where people are like, “Hey, I know you. You are the girl jumping from the dog.”
Yes, that’s me. My crazy dog picture, I think, makes me approachable. This blog makes people think that they know me and that they understand where I am coming from. It’s an icebreaker for new connections with people that really inspire me.
Think about your on-line trap. What’s your bait and what do you want to attract? When you decide, embrace it.